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ActiveCampaign

activecampaign.com

Founded Year

2003

Stage

Series C | Alive

Total Raised

$360M

Valuation

$0000 

Last Raised

$240M | 2 yrs ago

Revenue

$0000 

About ActiveCampaign

ActiveCampaign helps businesses grow by strengthening their relationships with customers through utilizing a blend of automation and human touch. Companies are able to automate many behind-the-scene processes and communicate with customers across channels with personalized, intelligence-driven messages.

Headquarters Location

1 North Dearborn St 5th Floor

Chicago, Illinois, 60602,

United States

800--357-0402

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ESPs containing ActiveCampaign

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EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / Digital Engagement

Direct message marketing companies build direct message marketing software for B2C enterprises.

ActiveCampaign named as Leader among 6 other companies, including Klaviyo, Attentive, and Bluecore.

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Research containing ActiveCampaign

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CB Insights Intelligence Analysts have mentioned ActiveCampaign in 4 CB Insights research briefs, most recently on Oct 18, 2022.

Expert Collections containing ActiveCampaign

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

ActiveCampaign is included in 3 Expert Collections, including Targeted Marketing Tech.

T

Targeted Marketing Tech

431 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

U

Unicorns- Billion Dollar Startups

1,203 items

L

Loyalty & Rewards Tech

178 items

Latest ActiveCampaign News

Why Gen-Z Is Our Next Wave Of Business Owners

Dec 22, 2022

Got it! Got it! AdobeStock_476447966 There have been a number of struggles small business owners faced this year, including supply chain issues, inflation, and labor shortages—however, there have also been a number of small business milestones to celebrate. In fact, the number of SMBs in the US has grown 12.2 percent from 2017 to 2022 and reached 33.2 million in 2022, making up nearly all (99.9 percent) of US businesses. I recently spoke with Jason VandeBoom, founder and CEO of ActiveCampaign , the leading provider of marketing automation, email marketing and CRM for growing businesses, about the next generation of business owners. VandeBoom shared what ActiveCampaign is doing to support these entrepreneurs and what those looking to start their own small businesses should invest in. So, let’s dive in. Gary Drenik: What are the emerging trends you are seeing from Gen-Z in the workplace and how can business leaders prepare? Jason VandeBoom: ActiveCampaign recently conducted a study , finding 45% of consumers said they’ve considered starting a small business in the past year. And, breaking this down further, 56% of students polled said they’ve considered starting a business this past year. Amid the struggles business owners have faced, many are eager to try their hand at entrepreneurship. According to a recent Prosper Insights & Analytics survey, over 10% of Gen-Zers polled said they plan on starting or developing their own business in the next 6 months. This generation brings creativity and a fresh perspective to the table—a table that now has open seats for those embracing this new world of work. This doesn’t always mean college or even trade school. What once seemed like the only path now has been divided up into many. They're keen on making money to support themselves and entrepreneurship is a way to do that. Prosper - Life Events In The Next 6 Months Prosper Insights & Analytics It’s also clear that Gen-Z is eager to carve a work path outside of the only historical option: a corporate 9-5. Instead, they want balance, fulfillment and to be extremely passionate about the work behind their paychecks. One way they are considering taking charge of that passion. Starting their own business. Drenik: How does ActiveCampaign support young entrepreneurs? VandeBoom: At ActiveCampaign, we are aware that each generation has started using technology at a different point in their lives. Gen-Z is the most tech-savvy at the youngest age because they’ve grown up with smartphones in their pockets. Therefore, it must be easier for them to utilize technology to start their businesses, right? Wrong. With so many technology solutions out there, it can be extremely overwhelming. For Gen-Z, it’s not about knowing how to use technology, but leveraging the right marketing software for the right job. For example, basic CRM tools like using a spreadsheet or Pipedrive used to be a good option for solopreneurs as a digital rolodex. While helpful to store customer information, it is limited when it comes to the types and amount of automation you can run. ActiveCampaign is that next generation sales CRM for that next generation of business—one that wants to grow and scale at a faster rate. Our CRM enables access to powerful automations that sell for you, creating better customer experiences without needing developer resources or having to spend a significant amount of time setting everything up. It's so important to be using the right tools these days. Growing businesses don't just need to store customer information, they need to act on that information and cut down on manual processes to save time and sell more. That's where automation comes in, and that's where the next generation is. They do more with less. We support young entrepreneurs by talking to them daily, understanding their business needs and problems, and constantly iterating our platform to serve those needs. We consider our platform as iterative as many budding businesses are. Drenik: What tools do entrepreneurs need to get started that they can also use as they scale? VandeBoom: A sales CRM that can help them scale is a big one. Some tools seem great when entrepreneurs are getting started but then have limitations as their business grows. When researching business tools, choose those that are designed to help you achieve your goals, instead of looking for the most basic tools that may only work for a short period of time. Many young entrepreneurs are creating ecommerce businesses out of what may have once been their passion projects or side hustles. It’s crucial these business owners also have an ecommerce platform built to help them scale as well such as WooCommerce or Shopify. Going further, it’s important that their ecommerce platform of choice has integrations with other tools that help them grow. For example, when connected to ActiveCampaign, Shopify users can use purchase behavior to turn first-time buyers into repeat customers. They can track what their customers have purchased and recommend future purchases accordingly. Additionally, Shopify and ActiveCampaign users can now bring in their store data using the 'product catalog' to automatically send personalized emails to their customers. Drenik: Will changing economic times inspire a new generation of entrepreneurs? VandeBoom: According to a recent Prosper Insights & Analytics survey, 34% of Gen-Z reports they are worse off regarding their financial situation compared to this time last year. When adding up current financial struggles, burnout, and yearning for a bigger opportunity—Gen-Z has their sights set on being their own boss. Prosper - Personal Financial Situation

ActiveCampaign Frequently Asked Questions (FAQ)

  • When was ActiveCampaign founded?

    ActiveCampaign was founded in 2003.

  • Where is ActiveCampaign's headquarters?

    ActiveCampaign's headquarters is located at 1 North Dearborn St, Chicago.

  • What is ActiveCampaign's latest funding round?

    ActiveCampaign's latest funding round is Series C.

  • How much did ActiveCampaign raise?

    ActiveCampaign raised a total of $360M.

  • Who are the investors of ActiveCampaign?

    Investors of ActiveCampaign include Silversmith Capital Partners, Susquehanna Growth Equity, Tiger Global Management and Dragoneer Investment Group.

  • Who are ActiveCampaign's competitors?

    Competitors of ActiveCampaign include Rokt, Monetate, Voxie, ForMotiv, Bloomreach, Bellwethr, Klaviyo, Konnecto, Lily AI, MoEngage and 40 more.

Compare ActiveCampaign to Competitors

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Klaviyo

Klaviyo is a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships at scale. With Klaviyo, brands can combine customer data with more than 220 native integrations to automate personalized email and SMS communications that make customers feel seen. Clients, such as mom-and-pop shops and established companies, leverage Klaviyo to acquire, engage, and retain customers and grow on their own terms. Klaviyo was founded in 2012 and is based in Boston, Massachusetts.

SendinBlue Logo
SendinBlue

SendinBlue provides a SaaS solution that enables B2B and B2C businesses, e-commerce sellers and agencies to build customer relationships through digital marketing campaigns, transactional messaging, and marketing automation. Through its customizable suite of digital marketing services, users can design, send and track integrated campaigns via email, SMS, and other advertising channels. The company was founded in 2012 and is based in Paris, France.

Attentive Logo
Attentive

Attentive is a personalized mobile messaging platform that helps e-commerce and retail brands connect with consumers. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber - whether it's a cart abandonment reminder, a notice about an exclusive sale, or product recommendations.

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Persado

Persado is a provider in marketing persuasion technology, a new category within digital marketing. Persado's platform generates persuasive language for communications designed to drive action. The software uses semantic algorithms to map emotions and generate language for marketing communications such as emails, landing pages, mobile, push notifications and social media. By breaking down marketing language into emotional, descriptive, and formatting components, Persado's software linguistically engineers the optimal language, replacing the guesswork of copywriting.

Bluecore Logo
Bluecore

Bluecore offers personalized retention emails for e-commerce firms. Bluecore automatically determines which emails to send in real-time.

Bloomreach Logo
Bloomreach

Bloomreach offers a suite of cloud-based software that connects both customer and product data to personalize customer touchpoints and enable revenue-driving, digital commerce experiences. Its Commerce Experience Cloud includes three product pillars: Discovery, which offers AI-driven search and merchandising; Content, which offers a headless content management system (CMS); and Engagement, which offers a customer data platform (CDP) and marketing automation solutions. Bloomreach serves commerce companies all over the world. It was founded in 2009 and is based in Mountain View, California.

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