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Founded Year



Convertible Note - III | Alive

Total Raised


Last Raised

$730K | 1 mo ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+30 points in the past 30 days

About Halla

Halla develops taste intelligence software with the aim of using human behavior to direct shoppers to food items they want while also discovering new ones as they shop online. It offers an API that aggregates shopper and product data points which uses shopper preferences to recommend relevant complementary products as someone shops as well as replacement options. Halla was formerly known as Shag Enterprises. The company was founded in 2016 and is based in Burback, California.

Headquarters Location

3900 W Alameda Ave. Suite 2100

Burbank, California, 91505,

United States

Halla's Product Videos

ESPs containing Halla

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Digital Engagement

Companies in this space offer software platforms that give CPG companies insight into trends driving consumer demand to help shape product development.

Halla named as Challenger among 10 other companies, including DataRobot, Profluent Bio, and Stackline.

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Halla's Products & Differentiators

    Taste Intelligence

    Core suite of solutions -- recommend, substitute, and search.

Research containing Halla

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Halla in 3 CB Insights research briefs, most recently on Mar 15, 2022.

Expert Collections containing Halla

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Halla is included in 8 Expert Collections, including Conference Exhibitors.


Conference Exhibitors

5,302 items


Customer Service Tech

672 items

Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre, during, and post purchase of goods and services.


Retail Tech 100

100 items

The winners of the 2022 CB Insights Retail Tech 100, published March 2022.


Grocery Retail Tech

822 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Retail Media Networks

314 items


Store management tech (In-store retail tech)

301 items

This collection looks at the tech-enabled companies helping brands and retailers promote their products and compel customers to buy.

Halla Patents

Halla has filed 7 patents.

patents chart

Application Date

Grant Date


Related Topics




Heat pumps, Cooling technology, Building engineering, Energy conversion, Sensors


Application Date


Grant Date



Related Topics

Heat pumps, Cooling technology, Building engineering, Energy conversion, Sensors



Latest Halla News

International League T20 Launches Official Anthem ‘Halla Halla’ produced and performed by world-renowned rapper Badshah

Dec 13, 2022

12th December 2022: Celebrating the incredible power of cricket as a sport and the scintillating entertainment the T20 format provides, the International League T20 official anthem ‘Halla Halla’ was launched on Saturday. The two-minute 14-second anthem produced and performed by Rapper Badshah, who has gifted us with hits such as Let’s Nacho, Kala Chashma, DJ Waley Babu, and Garmi among others, will certainly capture the imagination of the cricket fans. The superstar has produced another thunderous performance and the Anthem is set to get the cricket fans in the mood for world-class cricket entertainment at the ILT20, which will begin post a glittering opening ceremony at Dubai’s Ring of Fire (Dubai International Stadium) on Friday, 13 January 2022 and the tournament will be hosted till the grand finale on Sunday, 12 February at the same venue. Speaking about the launch of the ILT20 Anthem, Mubashshir Usmani, General Secretary, of the Emirates Cricket Board said, “It’s very important for cricket fans to associate a tournament with a catchy anthem and we are absolutely delighted to launch the ILT20 Anthem today. Badshah has produced a magnificent Anthem which will certainly motivate one and all to dance to the beats and get ready for the excitement to unfold in the ILT20.” Meanwhile, Rapper Badshah expressed, “I am really happy with the way the Anthem has come out. I wanted to ensure that we produce a catchy tune and I think we have done a great job. I hope that cricket fans love the tune and share it with friends and family. I am so honoured to associate with the ILT20 and it gives me immense pleasure to produce and feature in their Anthem.” Making its debut in January (2023), the inaugural ILT20, which has received multi-year ICC approval, will be played across the UAE’s exemplary, world-class Cricket facilities in Dubai, Abu Dhabi, and Sharjah. Cricket fans across the world can catch the LIVE telecast of this exciting cricket league on ZEE’s linear channels, digital platform, Zee5 as well as Zee Cinema SD, Zee Cinema HD, Zee Anmol Cinema, &Pictures HD, &Flix SD, &Flix HD, Zee Zest SD, Zee Zest HD, Zee Bangla Cinema and Zee Thirai. pic Credit:Wizspk Communication |

Halla Frequently Asked Questions (FAQ)

  • When was Halla founded?

    Halla was founded in 2016.

  • Where is Halla's headquarters?

    Halla's headquarters is located at 3900 W Alameda Ave., Burbank.

  • What is Halla's latest funding round?

    Halla's latest funding round is Convertible Note - III.

  • How much did Halla raise?

    Halla raised a total of $8.55M.

  • Who are the investors of Halla?

    Investors of Halla include SOSV, E&A Venture Capital, Food Retail Ventures and Food-X.

  • Who are Halla's competitors?

    Competitors of Halla include, Syte, Bloomreach, Searchspring, Suite42, Profluent Bio, Qloo, Black Swan, Lily AI, Lollipop and 43 more.

  • What products does Halla offer?

    Halla's products include Taste Intelligence and 3 more.

  • Who are Halla's customers?

    Customers of Halla include Partner: Wynshop.

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