We outline the market outlook for customer authentication in the payment industry — from investment trends, to leading companies, to recommendations for players in the space.
What is customer authentication?
Customer authentication is the process of confirming a user’s identity to allow access to an account or application or to accept payments (i.e., payment authentication).
Companies in this category provide customer and payment authentication to merchants, card issuers, and payment networks.
Features & capabilities
Customer authentication solutions provide payments leaders with several capabilities, including:
- Multi-factor biometric authentication
- Single sign-on ability
- Risk-based authentication
- Payment Services Directive (PSD2) and strong customer authentication (SCA)
- Fraud prevention
- 3D-secure authentication
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