We mined Google’s blockchain investments and partnerships to discern the company's strategic priorities.
Google rose to prominence as the internet became popular with consumers — for many people, its familiar search home page is synonymous with being online. But now blockchain developers and crypto startups want to build a decentralized internet, referred to as Web3, where big companies like Google have less control.
The tech giant has other ideas.
Google’s strategy for retaining its relevance even if a blockchain-based Web3 takes hold is focused on two primary goals:
- Make Google Cloud an essential service provider for Web3 development
- Build Google Pay into a bridge between traditional payments and crypto
Using CB Insights data, we uncovered the 5 most important blockchain priorities highlighted by Google’s investments and partnerships since the start of 2020. In this report, we dive into each of the priorities listed below and how they align with Google’s Web3 strategy:
- Blockchain infrastructure & development
- Crypto cards & payments
- Crypto exchanges, wallets, & on-ramps
- Layer-1 blockchains
- NFTs & gaming