From taste intelligence to automated focus groups, this MVP Technology Framework evaluates the tech solutions CPG & retail leaders are using to uncover consumer insights faster and more accurately.
We mined PepsiCo’s acquisitions, investments, and partnerships to discern the company's strategic priorities.
Most product launches fail, but new technologies are helping to turn the tide. This Market Map looks at the companies offering market research tools like emotion AI and social listening to allow CPG companies like Nestle and Adidas to launch new products with more success.
From customer data platforms to in-game advertising, we look at the digital marketing tech that brands from P&G to Farfetch are using to attract and convert new customers.
From marketing attribution to reverse logistics, we've identified the tech solutions retailers should prioritize to protect their margins.
Tech is blurring the lines between healthcare and personal care, creating new opportunities for CPG companies to expand their digital service offerings. Here’s how tech companies are targeting the health and wellness overlap.
We outline the market outlook for food traceability tech optimization leaders in retail grocery – from investment trends, to leading companies, to recommendations for players in the space.
Advances in ingredient formulation and distribution tech are helping CPG brands respond to changing consumer expectations in faster, more cost-efficient ways. From AI-based product formulation to mobile convenience stores, we take a look at how startups are innovating in the space.
We mined Unilever's acquisitions, investments, and partnerships to discern the company's strategic priorities.
From overproducing expensive bikes to spending millions on acquiring customers for a product only purchased once a decade, D2C brands have experienced countless growing pains in recent years. We identify the lessons to be learned from major D2C brands that dug themselves into a hole.
We mined Carrefour’s acquisitions, investments, and partnerships to discern the company's strategic priorities.
From product information management to AI-powered search & recommendation engines, we take a look at the merchandising technologies that retailers and brands should consider in the short and long term.
From loyalty management to crypto & blockchain rewards, this MVP Report looks at the companies helping brands & retailers — like Nike and Starbucks — improve retention rates and the customer loyalty experience.
We mined 7-Eleven’s acquisitions, investments, and partnerships to discern the company's strategic priorities.
We dive into the evolution of the grocery store and where technology is taking it next, from AI nutritionist bots to 3D meat-printing butchers.
This report looks at the loyalty & retention tech companies serving retailers and brands.
Incumbents like Reliance, Walmart, and Amazon are jumping to modernize India's mom & pop shops. We dig into the opportunities for tech and highlight notable startups working in the kirana economy.
Investment Thesis Map
We mined Nestlé’s acquisitions, investments, and partnerships to discern the company's strategic priorities.
From dealing with lasting supply chain disruptions and rising labor costs to meeting new shopper expectations, brands and retailers are facing major challenges. Here's how tech vendors can help — and how to choose among them.
This report uses the CB Insights MVP Technology Framework to rank tech market planning decisions and give an adoption playbook for customer service solutions.
This report looks at the customer service companies serving retailers and brands.
With consumer and regulatory pressure increasing, corporates are taking action to fund, test, and implement more sustainable packaging options. Using CB Insights data, we identify which sustainable packaging solutions have gained the most traction in CPG.
Investment Thesis Map
We mined Johnson & Johnson’s acquisitions, investments, and partnerships to discern the company's strategic priorities.
Consumers are increasingly pushing for sustainable business practices in retail, driving businesses to reassess what they produce — and how. From ingredient upcycling to plastic alternatives to smart trash cans, we look at the technologies placing sustainability at the center of retail products and processes.
As more of the shopper journey takes place online, beauty players are accelerating their digital transformation. Here's how tech solutions can help store operations and e-commerce leaders in the beauty space adapt.
We mined Danone’s acquisitions, investments, and partnerships to discern the company's strategic priorities.