As digital platforms proliferate, this Market Map takes a deep dive into companies that are helping brands like L'Oréal and Ralph Lauren efficiently create, manage, and distribute hyper-relevant digital content.
Consumers spend nearly 7 hours a day consuming online content, according to GWI.
For brands and retailers, this represents an expanding opportunity to reach consumers on a variety of platforms. Nearly 3 out of 4 Gen Z consumers surveyed by HubSpot say they primarily discover new products on social media, for example.
But creating digital content that engages and converts across platforms requiring different formats — square pictures, short videos, etc. — remains a major challenge for brands. Further, consumers increasingly expect hyper-relevant content that is personalized to their needs and preferences.
Digital content solutions can help solve these challenges. Using technologies like AI and self-serve software platforms, companies are making digital content creation faster and more cost-effective.
We are also seeing more companies emerging to help brands and retailers tap into the 3D world opportunity with solutions for AR/VR content creation, 3D product visualization, and digital avatars, among others.
Using CB Insights data, we identified 171 digital content tech companies addressing 17 technology priorities for brands and retailers, from 3D product visualization to content moderation.
This market map divides the digital content space into 3 categories: creation, management, and distribution.