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Persado company logo


Founded Year



Incubator/Accelerator - II | Alive

Total Raised


About Persado

Persado is a provider in marketing persuasion technology, a new category within digital marketing. Persado's platform generates persuasive language for communications designed to drive action. The software uses semantic algorithms to map emotions and generate language for marketing communications such as emails, landing pages, mobile, push notifications and social media. By breaking down marketing language into emotional, descriptive, and formatting components, Persado's software linguistically engineers the optimal language, replacing the guesswork of copywriting.

Headquarters Location

11 East 26th Street Floor 11

New York, New York, 10010,

United States


Persado's Product Videos

ESPs containing Persado

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Emerging Tech / Artificial Intelligence

Vendors in this market use generative AI to write copy for marketing and advertising, blog posts, e-commerce product descriptions, and more. The AI-powered content writing space has been especially hot, with new unicorns and increasing consolidation in recent months.

Persado named as Leader among 15 other companies, including Mutiny, Jasper, and Pepper Content.

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Persado's Products & Differentiators


    AI-generated language and decisioning

Expert Collections containing Persado

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Persado is included in 8 Expert Collections, including Digital Health.


Digital Health

8,838 items

Startups recreating how healthcare is delivered


Market Research & Consumer Insights

712 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.


Ad Tech

3,697 items


Artificial Intelligence

9,699 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


Conference Exhibitors

5,302 items


Targeted Marketing Tech

431 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Persado Patents

Persado has filed 7 patents.

The 3 most popular patent topics include:

  • Marketing techniques
  • Promotion and marketing communications
  • Advertising
patents chart

Application Date

Grant Date


Related Topics




Machine learning, Promotion and marketing communications, Classification algorithms, Marketing techniques, Market research


Application Date


Grant Date



Related Topics

Machine learning, Promotion and marketing communications, Classification algorithms, Marketing techniques, Market research



Latest Persado News

Wallets, Waits and Weariness: Use Mindful Messages to Connect

Nov 28, 2022

Wallets, Waits and Weariness: Use Mindful Messages to Connect November 28, 2022 at 8:51 AM EST By Lisa Spira and Sheena Vira, Persado While the world may have finally emerged from the grips of the COVID-19 pandemic, customers are now grappling with record 40-year inflation highs and supply chain issues that are ushering in a host of new concerns and sentiments. Customers’ expectations are rising for the brands they do business with — whether that’s in response to an order delay or a breaking societal issue. The brands that evolve their messaging to nurture trust and authenticity to adapt to these ebbs and flows will be the ones earning and maintaining customer loyalty over time. In uncertain times, it is even more important for a brand’s messaging to foster a sense of solidarity and transparency with its customers by leaning into emotional language and continually testing which emotions resonate with customers’ changing sentiments. Master the Art of Sensitivity for Weary Customers Today’s customers view their preferred communication channel as a top factor in creating a lasting connection with a brand, heightening the need for contextual, sensitive language across each digital touch point. Language such as “You deserve a break” and “We’re thinking of you” performed especially well during the height of the COVID-19 pandemic in 2020, and phrases such as “Cheers to good company this summer” and “From picnics to dinner dates” took the stage by mid-2021, signaling a return to normalcy and a renewed sense of connection between the brand’s offering and the customer. Advertisement To maintain this level of tailored communication, a winning strategy will experiment with the nuances of language as a motivator. While certain phrases may be emblematic of certain times, these phrases aren’t the only way to convey the same message. Enhancing these ideas through different emotional lenses — for example, “You’ve earned these picnic essentials” (achievement lens) or “We can’t wait to see you wear this out to dinner” (excitement lens) — will engage customers with a personalization they weren’t expecting and likely won’t even recognize. But because they relate to it nonetheless, it motivates action. This type of customer insight will drive the next wave of business transformation and growth. Pay ‘Attention’ to Deliver Important Messages and Build Trust While social distancing may be in the rearview mirror, a variety of factors such as the Russia-Ukraine war and manufacturing slowdowns in China are poised to continue impacting supply chains and inflation — and therefore consumer confidence and spending power — throughout the holiday season and beyond. In response, brands should focus on being transparent and infusing context within their customer communications. Brands that deploy “attention motivators,” which alert the customer about the importance of the message (e.g., “Quick update — we’re experiencing unexpected delays,” “Here is how inflation impacts us,” or “A message from [brand] about our prices”) to convey that they take customer satisfaction seriously through an authoritative and transparent tone. With endless competitors vying for customer attention and dollars, earning and maintaining trust is truly the new ‘ brand equity ’ that drives loyalty and revenue even amid turbulent times. Strive for Continuous Conversation A Gartner survey found that proactive customer service played a significant role in increasing overall customer satisfaction scores. A brand’s communications should convey an ongoing plan of action that addresses its customers’ pain points. Retailers must evolve alongside their customers’ communications preferences and the ever-changing digital landscape, while also proactively anticipating their needs. Prioritizing personalization is a core way for brands to ensure their customer conversations remain on track throughout the customer’s journey across all channels. Retailers have an opportunity to leverage new personalization technologies that motivate each customer on an individual level to deliver the type of experience that generates and preserves loyalty. Maintaining this level of personalization may seem daunting, but generative AI technology can help greatly. Generative AI will become an increasingly important marketing teammate for sustaining customer loyalty through communication. Over time, generative AI continues to learn how to meaningfully communicate between brands and customers, finding new ways to engage and motivate customers through language. Content creators will be able to guide these technologies and let them home in on the perfect phrasing for a given individual in a certain moment. Generative AI, in tandem with technologies that enable marketers to decipher why certain language motivates customers to engage and act, are a powerful duo in a robust personalization strategy. Meeting Unpredictability with Empathy The pandemic put digital interactions into the spotlight, and its aftereffects have heightened the focus on sensitivity and empathy, as people continue to grapple with complex emotions, disruptions and economic uncertainty. Consumers across all demographics have come to expect a world-class experience from the brands they regularly interact with and are not afraid to jump ship if their chosen brands do not deliver on their promises or provide a poor experience. What’s good for people is good for business, and in today’s unpredictable world the more a brand can connect with consumers through language that is personalized and resonates with their internal motivators, the more successful the brand will be in the end. Lisa Spira is a linguist who has focused her career on leading the design of language-based digital products. Her professional passions live at the point where language, technology and humans intersect. As Head of Content Intelligence at Persado , Spira leads the team responsible for the language innovation and insights within the company’s Motivation AI platform. In her free time, she loves to bake and is an avid puzzle solver. Sheena Vira has a deep appreciation for good storytelling and how it is present in every aspect of our day to day. As Manager of Content Intelligence at Persado , she uses her passion for storytelling and background in data to analyze and predict trends in language within the platform.

Persado Frequently Asked Questions (FAQ)

  • When was Persado founded?

    Persado was founded in 2012.

  • Where is Persado's headquarters?

    Persado's headquarters is located at 11 East 26th Street, New York.

  • What is Persado's latest funding round?

    Persado's latest funding round is Incubator/Accelerator - II.

  • How much did Persado raise?

    Persado raised a total of $97.5M.

  • Who are the investors of Persado?

    Investors of Persado include Plug and Play Accelerator, Lafayette Plug and Play Accelerator, Silicon Valley Bank, Bain Capital Ventures, Citi Ventures and 7 more.

  • Who are Persado's competitors?

    Competitors of Persado include Rokt, Monetate, Voxie, Jasper,, ForMotiv, Bloomreach, Regie, Bellwethr, Scalenut and 78 more.

  • What products does Persado offer?

    Persado's products include Persado.

  • Who are Persado's customers?

    Customers of Persado include RappiCard and Michaels.

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